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What is Baseloop

Baseloop is the data layer that sits on top of your CRM. It auto-enriches every account and contact, qualifies them against your ICP, and feeds your sales team prospects they can actually act on.

Think of it as a spreadsheet that researches, enriches, and routes data on its own. You set it up once. It runs forever.

How it works

Every workflow lives in a table. Columns are fields. Rows are records (companies, contacts, leads). You build the logic by adding fields and configuring actions on them.

A typical flow looks like this:

  1. Import records from LinkedIn, Sales Navigator, HubSpot, Salesforce, a CSV, or a webhook.

  2. Enrich each record with company firmographics, verified email and phone, decision-maker contacts, and ICP scoring.

  3. Push the result to your CRM, your outreach tool, or a Slack channel.

Each step is an action field. Each action can run manually, automatically on new rows, or on a schedule.

What you can do with Baseloop

Baseloop has a wide surface, but most workflows draw from these capabilities:

  • Sources. 40+ ways to bring data in (LinkedIn, Sales Navigator, HubSpot, Salesforce, CSV, webhooks, HTTP).

  • Enrichment. Company and contact data, email and phone waterfalls across 20+ providers, technographics from BuiltWith.

  • AI research. Custom AI agents, Parallel AI Research, and Perplexity. Reference any field in your prompt. Get structured output back.

  • CRM sync. Native HubSpot and Salesforce integrations. Push, pull, lookup, and log engagements on the company timeline.

  • Outreach push. Send qualified records to Lemlist, Smartlead, HeyReach, Instantly, La Growth Machine, or Reply.

Everything you configure can be saved as a Preset and reused across tables and workspaces. Entire workflows can be saved as Workspace Templates and shared with your team.

When Baseloop is the right fit

Baseloop is built for modern GTM teams at 50-500 person B2B SaaS companies. You're likely a fit if:

  • You run an outbound motion and need clean, scored, routed pipeline.

  • You have inbound signups with personal emails that disappear into the database.

  • Your CRM has dirty data blocking lead scoring, AI rollouts, or trustworthy reporting.

  • You tried Clay and bounced. You want the same depth without the complexity.

Baseloop is the data layer. It does not send emails, make calls, or book meetings. Your sales team consumes what Baseloop produces.

Next steps

  • Run your first enrichment in 15 minutes with the Quickstart.

  • Start from a template if you want to clone a proven workflow instead of building from scratch.

  • Build with Claude if you'd rather set everything up through conversation.